So, what is a personal style? Personal style is a style that is close to you, your personality and your preferences. It has to be unique. Perfectionists can say I’m not right saying that, but I don’t actually mean you should wear all the same clothes of one day fashion. You should change, but within the limits of the same style!

If we speak about Dita again she can be a provocative pin-up girl and then suddenly hide her snowy white face under a veil, or turn up in public wearing something exceptionally luxurious with a feathered hat. But whatever she wears she always follows one particular style.

Step 1. Your personality: Bright personalities create bright personal styles. We can talk of a style only if the personality is seen through it. Let’s recall an old movie Sabrina by Billy Wilder. Audrey Hepburn’s character, an ordinary girl, the daughter of a gardener, falls in love with the son of her father’s employer. To avoid looking ridiculous she leaves home for Paris, the fashion capital. Two years later she returns home and kills the heir with her fantastic looks. It happens not because fashionable clothes changed her but because she got to know herself better and found her personal style, different from others.

t is often said that individual style is something one has to be born with, like charisma or a pleasant voice. But think of Marlene Dietrich, a style icon, who had been searching for her personal style for a long time. She couldn’t express herself right at the beginning of her career and wore lots of lace, puffy sleeves, inappropriate furs and designs which made her figure look terrible. But when she met Sternberg everything changed and she acquired her own style and followed it until the rest of her life. As a result she became a style icon.

So, these example illustrate the fact one can do everything. You need to find yourself, to understand what you really want. Think of ideal you. What will you look like? What clothes will you wear? What will you act like? The best way to find your style is to understand your inner world.

Step 2. Basics of style: The diversity of styles is infinite but all of them are just the variants of three basic styles. Eternal classic. Jackline Kennedy is someone who preferred it and never wanted to try something different. The items of her image were: pumps, pillbox hats, clinging pencil skirts and strict suits – they are now considered 100 per cent elegant. Those who prefer to wear classic have to walk straight all the time and watch their hairdos to look ideal, but I’m sure exquisiteness and perfection of the style are just the things you’d like to achieve.

Creative personality. Any ideas are possible here. Those who like this style prefer to stand out rather than be hidden in the crowd. Tunics, shapeless garments, hippie chic, ethnic items, romantic and feminine images, complicated designs and creative decisions are the key moments of this style. Contra culture. People who prefer this style like everything that is avoided by majority of others. Mass culture is not for them. Nothing can be worse for such women than buying trendy items.

Their style is always completed. Examples to imitate this style are Marlene Dietrich and Greta Garbo. In the middle of the last century these women wore tuxedos, mannish hats and preferred black to all other colors. And don’t even ask me about a sporty style. This style looks appropriate only in gyms and stadiums.